DTC Customer Retention Analytics

You know your
acquisition numbers.
What are your existing
customers worth to you?

Tieralist identifies which customers are worth keeping, which are quietly slipping away, and what it's actually costing you. Then we build the retention system to stop the leak — starting with a free audit.

More expensive to acquire a new customer than to retain an existing one
65%
Of a brand's revenue typically comes from repeat customers — not new ones
+7%
Profit increase from just a 1% improvement in customer retention
The Problem
Most DTC brands have
an email automation account.
Not a retention strategy.

Most retention problems aren't caused by bad products or weak offers. They're caused by not knowing which customers to prioritize, what to say to them, and when to say it.

"The brands winning on retention aren't running more campaigns — they know exactly who to talk to and when."

How It Works
From raw data
to a working retention system
01
Free
Retention Audit

We analyze your transaction data and find out which segments are healthy, which are churning, and what the untouched opportunity actually looks like.

No cost · No commitment
02
Strategy
Customer Segmentation

RFM modelling maps your entire customer base into clear tiers — each segment with its own behavior profile, value estimate, and tailored retention playbook.

03
Execution
Klaviyo Build-Out

The strategy gets translated directly into Klaviyo — flows, segments, and campaign sequences built around actual customer behavior, not guesswork.

04
Ongoing
Retention Reporting

Continuous tracking of CLV movement, segment shifts, and campaign ROI so you always know what's working and where to focus next.

Who We Work With
Built for DTC brands
where repeat purchases matter.

Supplements

High-frequency repurchase products where getting reorder timing right and knowing which customers are worth a win-back campaign directly drives revenue predictability.

Protein · Vitamins · Wellness · Nootropics

Beauty & Skincare

Loyalty-driven categories where the difference between a one-time buyer and a brand regular comes down to the right message at the right moment based on actual behavior.

Skincare · Haircare · Cosmetics · Personal Care

Pet Products

Emotionally connected customers with strong repeat potential. Most pet brands are sitting on a loyal base they're barely engaging — and that's a straightforward problem to fix.

Food · Treats · Supplements · Accessories

Get Started

See what's actually
in your customer data.

The audit is free. In 24 hours, you'll know exactly where your customer base is leaking revenue — and what to do about it.